Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.
This interactive workshop will give you hands-on experience on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
Filed under: Seminars Web Development Web Marketing Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. Greg Stromberg and Stephan Spencer will discuss how INX International Ink Co.:
- Leverages customers, customers’ sites, employees, research firms, and online knowledge bases
- Compels users to profile themselves through online communities, personalization, and “yellow pages” directories
- Expanded their profiling system into an extranet
- Obtained, consolidated, and integrated multiple databases into their profiling system
Post Conference Workshop Wednesday, June 30, 1999:
How And Why To Audit Your Web Site
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.
This interactive workshop will give you hands-on experience
on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
Filed under: Ecommerce Seminars Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Measuring & Evaluating Your Internet Marketing Mix — San Francisco, CA
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.
This interactive workshop will give you hands-on experience on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
Filed under: Ecommerce Seminars Web Development Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Next Generation Web Sites — San Diego, CA
Is your web site proliferating into something you didn’t anticipate or plan for (what one might call “viral growth”)?
Are the concepts of a critical path, the triple constraints, a Gantt chart, or statistical methods for estimating resource requirements foreign to you? The answer is probably yes, unless you’re a career project manager. But as Internet marketers, we have become Web site project managers, whether we like it or not. We must adapt, or risk extinction. And the projects we manage are quickly mushrooming. This not-too-technical session is jam-packed with essential tools, tips, and techniques for effectively managing any Internet project, whether it encompasses content, community, commerce, or all of the above.
Filed under: Seminars Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Marketing Communications (UW Management Institute) — Madison, WI
Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.
Continue reading »
Filed under: Press Web Development Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
These days, businesses use the World Wide Web as everything from storefront to customer service center, discussion forum, billboard, newsletter and employee policy manual. Equally diverse are the stories of how Dane County businesses discover the World Wide Web and get online. Here is one of those stories, chronicling how Food Concepts Inc., Middleton, established its Internet presence.
Continue reading »
Filed under: Press Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Household brand Birds Eye has a huge online resource of recipes. But the company’s advice to their customers go well beyond this with meal ideas too.
In an article for URLWire, Stephan Spencer whose company, Netconcepts, created the newly redesigned Birds Eye web site and is responsible for the continuous updates and expansion to the site, comments…
Continue reading »
Filed under: Press Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Spring Internet World — Los Angeles, CA
Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and Web “look and feel”
Filed under: Ecommerce Seminars Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Fall Internet World — New York, NY
In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and web “look and feel”
Filed under: Ecommerce Seminars Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
